Guest blogging can be a made for the web SEO advertisement for who you are, what you do, and where to connect with you, if you do it right. Or it can be nothing more than content the other blogger can use to draw traffic to his website. Either way, if you’re doing what you can to create powerful, enthusiastic, and valuable content, the reader benefits.
Not all Guest Posts are equal –
Guest blogging on someone else’s blog can benefit you greatly, but it can also be a huge benefit for the person who sponsors your post. And it really should be both, but always a blessing to the reader. Add Value – ALWAYS.
Leave Resource Connections – Your resource box should include specific connection information, so your readers can contact you. But first a question, so they have a reason. Do you need more information? Or some likeness to that question would help them to know – this is where you go to get more of what you read above.
Website – Be sure the link to your website shows up. Add the ww w.your link.com so it becomes a live link online.
Your Name – Use your real name. Whether you’re commenting, reviewing, or guest posting, by using your real name, you’ll make the post visible when people search the search engines. Your name really should be recognizable and identifiable as your personal brand.
Tagline – We don’t often talk about taglines, or about making them searchable. The thing is, when we use a tagline on our websites, or on our emails, in our business, and specifically with our “brand” or “logo” then it becomes visible. How many of you remember Wendy’s and think of Dave’s big juicy, when you hear the phrase, “Where’s the beef?”