It is very easy to fail in sales. If you fail to prospect for new potential clients, if you fail to give your sales presentation to others and if you fail to close, you will fail in sales. But there is no reason to fail when succeeding is easier. Sounds like it is not possible but it is.
In order to gain new prospects (which is the foundation for more sales because without prospects, you will have no presentations) you must be able to persuade people to listen to whatever approach you use to reach them. I want to share with you 4 ways to become better at getting people to want to listen to you so that you can make them a potential prospect.
A) Attention- Most people are terrible listeners. In order to gain the trust from a potential prospect you must pay attention to what they are saying. The problem with communication among many people today is that we are so busy planning our response that we can’t focus on what the other person is saying. To get more prospects sincerely pay attention to what they are saying.
B) Understanding- After you have given attention you must show understanding. Steven Covey wrote in the 7 Habits of Highly Successful People that we should “seek first to understand, then to be understood”. To move people to want to become clients, we have to understand where they are.