When advertising your business, there are a million ways to do it. With print advertising alone, you have color options, fonts, images, the possibilities are endless. Here are a few things to consider before you create your next advertising sign or graphic.
How much information is too much information?
The purpose of advertising is to draw in your customer, not sell the product. Some of you may be puzzled by that statement. However, if you think about it, wouldn’t it be better to draw a customer in to get more information and the possibility of selling them more rather than just having them get what they saw based off the advertisement? For example, if you’re offering a free gift with every new membership to your gym this month as well as first month free, customers are going to come in because they want the membership but are intrigued as to what this bonus gift is. If you say free water bottle and 1st month’s membership $0, chances are customers aren’t going to be as drawn in as they would be with the 1st option.
Sparking this interest gives you an opportunity to meet customers face to face and go over all the possible options. Maybe you convince them to sign up for a personal trainer as well as the membership. It’s all about bringing them in and getting to talk.
What Colors should I use?
Although you may not realize it, colors have a lot to do with the success of advertisements. Studies have shown that certain colors are associated with different feelings and meanings. For example, ever wonder why the Golden Arches are on a red background? It’s because red is used to stimulate appetites and yellow is used to grab attention! There are tons of studies showing how coloring in advertisement affects the successfulness of them, be sure to check a few out and pick out the colors that best suit your business!
Do I need a graphic?
Graphics help give customers an idea of what your business is all about. While you don’t want to overwhelm them with a million colors and busy pictures, a simple, eye catching image can be just the thing to help draw in attention. Always be sure your image is of the best quality possible. If you want a sign that is 3×4 feet and you send in an image that is only 2 foot square, that’s not going to work. 1st off the image will be pixilated if stretched out that much and 2nd, the proportions will be off resulting in 2 blank spaces on each side or a skewed image.
What font do I use?
Especially when creating a sign or banner, it is important to use simple fonts. This makes them easier to read and doesn’t confuse the viewer’s eye. Also, be sure the font relates to your business. It doesn’t make sense for a brick layer or carpenter to use a fancy script font. They’d want something more substantial, strong looking, just like their products. Another tip of advice is not to put too much text on your advertisement. This goes along with the “how much information is too much information”. Putting too much detail on the sign can overwhelm the viewer and make it difficult to read, just keep it simple with your name, number, email and maybe a short slogan.