Michael Aragon previously served the role of chief content officer of Twitch, Amazon’s livestreaming business.
Aragon will also oversee Lululemon’s broader digital fitness aspirations, the retailer said in a press release, reporting directly to Lululemon CEO Calvin McDonald. The changes will be effective Jan. 17.
Aragon previously was chief content officer of Twitch, Amazon’s livestreaming business. He also held positions at Sony Group, helping grow the PlayStation network.
In this new role, Aragon will face an increasingly competitive market for connected fitness equipment. Rivals include Peloton, Tonal, Hydrow and many others. The category exploded with interest as gyms closed temporarily and consumers looked for ways to work out at home during the pandemic.
In December, Lululemon cut its forecast for Mirror sales in fiscal 2021 to between $125 million and $130 million. Previously, it anticipated sales of $250 million to $275 million for the device, which mounts on the wall and allows users to take cardio and other exercise classes.
Lululemon responded to the suit by saying Nike’s patents “are overly broad and invalid. We are confident in our position and look forward to defending it in court.”
Lululemon shares were unchanged in after-hours trading, having closed the day up 1.7% at $368.77.