Even before one discerns about how a particular organization works or the reputation one holds, people can frame an idea about the service provider through just the logo of the enterprise. Thus, it is considered to be the face of your business and it is through this that people deduce the philosophy that the enterprise follows. Thus, you should make sure that the representation can put forward the right image of your organization.
This goes without saying that the brand identity of your firm can be devised in a way that you want. But there are certain specialities that all the proficient designs include. This may be explained as follows.
•Colour – This is something which is fundamentally important and plays a vital role in expressing the service that you provide and the philosophy that is followed by your enterprise. In most cases, you may find a single colour. At times, you may catch a bicoloured symbol representing your company. Usually, every colour carries with it a different meaning. The right combination of colours helps the viewer to connect emotionally and shape a cognitive understanding of the same. This sense of the colour usually varies from one culture to the other. For example, in China, the colour white represents mourning while in the UK it represents optimism and purity. Usually, the colour blue symbolizes trust, loyalty and calmness, red denotes excitement, passion and danger while green epitomizes health, nature and wealth.
• Simplicity – Simplicity is the key in this case. A simple icon made with very fine lines is mostly appreciated in the case of brand identity build-up. This is because a simple symbol can be easily remembered and helps people to take notice of it among the assortment of bombarding marks. Simply put you should be able to explain the emblem in one sentence. Otherwise, it is not worth it.
• Longevity – The representation of your company should be done in such a way that it does not get outdated very easily. It should successfully be able to adapt to cultural changes over the years. Something that has been created by adhering to the latest trend and styles has a tendency to be outdated easily. So after some time, it will soon get outdated. Having to rejuvenate the business emblem over and over again is not at all acceptable or appreciated by any entrepreneur.